POUSSEletter 7: corporate culture

Welcome to POUSSEletter, the letter that cultivates your well-being at work.

Each week, we share with you:
🥰 1 inspiring and positive news
🌱 A blog post
🎤 1 resource to progress
✍️ 1 quote that nourishes
❓ 1 question to think about

Reading time: 4 mins

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Wellness tip of the week

You spend your week staring at the screen (or screens) of your computer. When you get home, you juggle between the TV and your phone screen. You open apps mechanically, for no reason, and you scroll for hours and hours.

Tiring, right?

We have what you need: a digital detox.

Several options to start:

• The break : you banish all screens during a given time slot (the meal) or in a room (the bedroom).
• The detox day (Sunday will do just fine).
• The detox weekend (if deleting all screens is too complex for you, you can decide to delete the application on which you spend the most time during the weekend, for example).

Try it, you tell us!

The theme of the week

HOW IS YOUR CORPORATE CULTURE?

Corporate culture is a big portmanteau word used everywhere, in many contexts, which is increasingly becoming one of the major keys to well-being at work .

Because it encompasses many aspects of a company's life (organization, history, brand image, offices, etc.), it seems difficult to define precisely. What we know is that the stronger a corporate culture, the "cooler" it is, the more it allows the company to attract and keep customers and talents.

So how do you create and evaluate a company's culture?

What are the keys to shaping and vitalizing it?

We tell you everything.

It inspires us

Employee performance increases by 22% thanks to the implementation of a strong culture according to a Gartner1 study.

We have studied the components of a strong corporate culture for you.

Here's what to remember:

👍 The 4 main pillars of corporate culture:

• The history of the company: a corporate culture is part of time, and is based on the history (even recent) of the company.
  ➡️ What do you know about the history of your company? How is it transmitted?
• Vision : where is the business going? What are its ambitions? What are the steps to achieve this?
  ➡ Do you know the vision of your company in the short, medium and long term? Do you feel that you are working towards this common goal?
• Values: this is the backbone of the company, around which the values ​​revolve.
  ➡️ Do you know the values ​​of the company? Are you an ambassador?
• The actions : the direct expression of the values ​​conveyed by the company, there to federate and create a feeling of belonging.
  ➡️ Do you feel integrated into the company? What actions have been implemented to promote the inclusion, training, cohesion and development of employees?

🌱 5 ways to improve your corporate culture:

• Focus on managers. On a day-to-day basis, managers are the relays of corporate culture. They must demonstrate by their exemplarity that they adhere to the associated values ​​and behaviors.
• Take care of the HR policy. From onboarding to offboarding! For example, at Blablacar, newcomers participate in “Onboarding days”: 3 days dedicated to informing them of the company's history, sharing the vision and current challenges, discussing with the different teams.
• Gather, gather, gather. Internal events, corporate rituals, seminars, team-buildings , personalized clothing... everything is good for bonding!
• Communicate. Internal newsletters, regular updates to feel the state of mind of the team... the smoother the communication, the better.
• Invest in aesthetic and green offices.

🤝 What we remember:

• Defining and anchoring a strong corporate culture guarantees team cohesion and motivation.
• The corporate culture must absolutely be rooted in reality: a culture is felt, seen and experienced.

➡️ Not sure where to start? Call on professionals: coaches, culture designers or agencies .

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POUSSE talks about it

How does Swile convey positive energy in its premises?

Swile, the first super-app for employees, recently moved into its new offices, fully vegetated by POUSSE.

The results are impressive, providing a stimulating work environment for the team and perfectly reflecting the values ​​of the brand.

Read the article

In our ears

"Cultivating a sense of belonging" with Olivier Ramel

Olivier Ramel is the co-founder and CEO of Kymono .

For him, a company's culture and identity are the keys to its success. He and his team even claim to be "culture designers": they support their thousands of clients in developing and spreading their corporate culture, from clothing to offices, in France and Europe.

Deciphering the recipe for a good corporate culture in this episode of Method to Scale.

Listen to the podcast

The quote of the week

“Culture eats strategy for breakfast.”
-Peter Drucker

Thank you for reading the seventh edition of POUSSEletter!
See you here for the next one: POUSSEletter n°8
The PUSH agency