Transformation of Paris Pousse into POUSSE

SUMMARY

The year of change
Goodbye Paris Grows
A new start

The year of change

In December 2021, we made a radical decision : to change our name.

Originally, our concept was born in Paris . We were called Paris Pousse .
To extend our activity at the national level, it was obvious that we had to change our name.

The modification of a brand name generates many changes : that of the domain name , the logo , or even the online presence.
It is a decision that is not taken lightly. You have to assess the risks , weigh the pros and cons and make sure the opportunities are worth it.

Goodbye Paris Grows

Finally, after 8 years of Paris Pousse, the mourning of this appellation was made to make way for the new one: Pousse.fr
A more catch-all name which allows a national establishment (see international , who knows?).

A new start

This metamorphosis was not a long calm river.

Indeed, from the first step, we encountered difficulties : the domain name http://pousse.fr was already taken. So we had to buy it back.
Of course, switching from one domain name to another leads to a decrease in the number of visitors to the site per day, which is not always easy to manage.

Our logo has also undergone some changes to adapt to this new name.
The cactus that characterized Paris Pousse is of course still present (you don't change a winning team), but it has been slightly adapted:

Paris Pousse is now present on the various platforms ( Instagram , Facebook , Tiktok , Pinterest , etc.) under the nickname POUSSE.FR

This transformation obviously hid a project: our extension to Bordeaux , which we will tell you about in more detail soon!

→ I want POUSSE to green my spaces

POUSSE, the plant architecture agency that reconnects the city dweller to nature.
Contact us: bonjour@pousse.fr